Maatuva came to AATEO in its very early stages with just a unique product, a fully compostable plastic bag, in hand.
AATEO devised a marketing plan around Maatuvas ecological ideology and designed a strong visual identity to support it.
AATEO coined a slogan "greener solutions" and a mission statement to broaden Maatuva's vision from simply plastic bags to everyday items: "Maatuva is a finnish company on a mission to find greener solutions to everyday commodities."
After the launch Maatuva has outsourced all of its' design and marketing activities to AATEO.
"Without AATEO we would be just a company selling plastic bags. Now we stand out from the crowd and are on our way to build an ecological brand with AATEO. AATEO has surpassed our expectations in every possible way."